advertising – Our Curious Amalgam

Vilma Todri, Associate Professor, Goizueta Business School of Emory University

#364 Does Visual Generative AI Make Better Ads? Exploring AI Advertising Effectiveness

Posted 8 months ago Tagged advertising advertising effectiveness AI disclosures genAI

Businesses are increasingly considering the use of generative AI for work that historically relied on […]

Caiti Zeytoonian, Morgan, Lewis & Bockius LLP

#276 Does a Year Make a Difference? The Regulation of Influencers Under the 2023 Revised FTC Endorsement Guides

Posted 2 years ago Tagged advertising compliance consumer protection disclosures endorsement influencers marketing social media U.S. Federal Trade Commission

An important component of U.S. consumer protection law includes the regulation of endorsements, a form […]

Lesley Fair, Senior Attorney, Federal Trade Commission

#28 Why All is Not Fair? Four Tips for Complying with Established FTC Advertising Principles.

Posted 7 years ago Tagged advertising consumer protection legal compliance marketing

What are some common legal traps in advertising? Enforcers at the FTC have good ways […]

Christopher A. Cole, Partner, Crowell & Moring LLP

#12 Who is Watching the Ads? The Biggest Mistakes Advertisers Make that Trigger Investigations.

Posted 7 years ago Tagged advertising Federal Trade Commission International Association of Better Business Bureaus National Advertising Division

How do advertising investigations come to be and how can they be prevented? Our guest, […]