- Eugene Zelek / Taft Law
- Manish Chopra / McKinsey & Company
- Ayelet Israeli / Harvard Business School
- Amy Manning / McGuireWoods LLP
- James Pruitt / Costco
Presented by the Pricing Conduct Committee.
“More Spring Blooms”
Explosive online sales growth has led to increased price competition among traditional resellers and those with lower costs. Online resellers argue that discounting is procompetitive, but brand owners worry that resale price erosion jeopardizes brand value, customer service, margins, and reseller viability. Using an interactive format, the legal framework for resale price maintenance and other tools, practical issues, and actionable lessons will be discussed.